Signalling theory helps us know how individuals and organisations communicate if they have different degrees of information.

Regarding dealing with supply chain disruptions, shipping companies need to be savvy communicators to keep investors and the market informed. Take a delivery company such as the Arab Bridge Maritime Company dealing with a significant disruption—maybe a port closing, a labour strike, or a worldwide pandemic. These events can wreak havoc in the supply chain, affecting anything from shipping schedules to delivery times. How do these businesses handle it? Shipping companies know that investors as well as the market want to remain in the loop, so they be sure to offer regular updates on the situation. Whether it is through press announcements, investor calls, or updates on the web site, they keep every person informed about how precisely the interruption is impacting their operations and what they are doing to offset the consequences. But it's not merely about sharing information—it is also about showing resilience. Whenever a delivery company encounter a supply chain disruption, they have to show that they have an agenda set up to weather the storm. This may suggest rerouting vessels, finding alternative ports, or purchasing new technology to streamline operations. Offering such signals can have an enormous affect markets because it would show that the shipping business is using decisive action and adapting to the situation. Indeed, it could deliver a signal to your market they are capable of handling difficulties and keeping stability.

Signalling theory is advantageous for describing behaviour whenever two parties people or organisations have access to different information. It discusses how signals, which often can be any such thing from obvious statements to more simple cues, influencing individuals ideas and actions. Into the business world, this concept comes into play in various interactions. Take for instance, whenever supervisors or executives share information that outsiders would find valuable, like insights in to a company's products, market techniques, or economic performance. The theory is the fact that by selecting what information to share and how to share it, companies can shape exactly what others think and do, be it investors, clients, or rivals. As an example, think of how publicly traded companies like DP World Russia or Maersk Morocco declare their profits. Executives have insider knowledge about how well the company is doing financially. When they decide to share this information, it sends a signal to investors and also the market about the company's health and future prospects. How they make these announcements can really impact how people see the company and its stock price. As well as the individuals getting these signals utilise different cues and indicators to determine whatever they mean and how credible they truly are.

Shipping companies also use supply chain disruptions being an opportunity to showcase their assets. Perhaps they have a diverse fleet of vessels that may manage different types of cargo, or maybe they will have strong partnerships with ports and suppliers throughout the world. So by highlighting these talents through signals to advertise, they not only reassure investors that they are well-placed to navigate through a down economy but also market their products and solutions towards the world.